Debating whether to submit a nomination for this year’s IMA Summit Awards? After all, it’s a tough one and rightly the focus is on your business and supporting your people. However, as previous winners and nominees will testify the time spent submitting your nomination can pay huge dividends in the long run.
Firstly, taking the steps to simply be listed as a nominee can improve brand awareness and promote your business to new customers. With the ability to use the nomination branding on your marketing, you show that you are so proud of your product or service that you feel it deserves recognition.
If we skip forward to the event itself and hopefully, winning an award, you can also see some great benefits, after the event has ended and the messages have been shared. Showcasing the news in PR, social media and on your email signatures can help people see your accolade, which can open doors to new business and new contacts.
There is no doubt that winning an award creates a buzz among employees, giving them a better sense of confidence as well as a rise in engagement knowing that their hard work is recognised. Furthermore, with winning an award comes an increased customer awareness and recognition. Knowing that you are skilled and recognized for your work, team, product or service encourages customer loyalty and drives sales.
If you are unsure of whether to attend an awards ceremony, virtual or in person we would absolutely recommend it. Not only are you picking up useful information about award entries for next year, or even a few years down the line – but you are meeting people who can become useful contacts. Being visible is key to expanding your network and knowledge.
We welcome your nominations, simply register, select your category and submit your entry.
The IMA Summit Awards ceremony has moved online this year taking place on 22 September 2020 11am CT, we would encourage you take an hour out of your schedule and join us to raise a glass, or mug of tea, to celebrate all the great work and amazing people our industry has to offer.